How to prepare your website for Black Friday: the 12-week plan
Black Friday 2026 lands on 27 November. That is eleven weeks from today, and most sites that fail that morning failed weeks earlier, when nobody rehearsed the traffic. What follows is a twelve-week countdown, so you are already a week behind. That is fine. The order matters more than the calendar: targets before testing, testing before fixing, fixing before freezing, and no unproven code into the day. A website is ready when it can serve the peak number of simultaneous shoppers you expect, at sp
