Is your site ready to be cited by AI? A practical intro to GEO (Generative Engine Optimization)
More and more people search on ChatGPT, Perplexity and Gemini. Being found is no longer enough — you need to be cited. For twenty years SEO had one clear goal: rank in Google's top results. Something deeper is changing now. A growing share of people, before buying or choosing a supplier, no longer open Google — they ask ChatGPT, Perplexity or Gemini. And to answer, these models cite some sources and ignore others. So the question for anyone with a website becomes different: is my site among the
