How KIKO Milano scales for Black Friday
KIKO Milano on Vercel: Environments without the bottleneck Shipping faster without the operational tax No more performance variability during traffic spikes Eliminated 3 weeks of Black Friday infrastructure prep 75% decrease in app build times Went from minimal releases to deploying multiple times per day Manual scaling window: Black Friday prep began 2–3 weeks ahead of the event, then had to be unwound after the traffic spike passed. Infrastructure configuration: The infra team manually
