From Projects to Products in the AI Age: Why Ownership Matters More When Prototypes Are Free
TLDR: AI has made prototypes, POCs and MVPs cheap — a plausible demo in days. What has not gotten cheaper is everything after: reliability, adoption, governance, cost-to-serve. Teams that fund projects now get more demos. Teams that fund products — with stable ownership and health metrics — get more compounding. In the AI age, transformation compounds when ownership compounds. We kept delivering projects successfully and still living with the same problems. Every initiative had a launch date, a
